APPARATUS AND A METHOD FOR ADVERTISEMENT, PARTICULARLY FOR MEASURING USER RESPONSE IN OBJECTIVE NUMERICAL VALUE WHEN PERFORMING ADVERTISEMENT THROUGH VIRTUAL MARKETING

摘要

PURPOSE: An apparatus and a method for advertisement are provided to improve the response of general users for an advertisement by directly inputting an evaluation index for a corresponding advertisement in an advertisement region.;CONSTITUTION: A template storage unit(100) stores plural preset templates for the layouts of an advertisement module, and a data storage unit(110) stores the contents included in each layout of the advertisement module . In addition, the data storage unit stores and manages the advertisement contents which are supposed to be included in the advertisement module. An advertisement module generator(120) selects an advertisement module template.;COPYRIGHT KIPO 2011