A process to optimize a person's profile information into a standardized competency profile that can then be found for and measured against any specific job position or work need is disclosed herein. The process generates an optimized competency profile for a person comprising a location attribute, an education attribute, a work experience attribute, a plurality of competency matrix attributes and a plurality of job transition attributes. The process obtains the information from various sources including social networking websites, with or without the knowledge of the person. The process is preferably performed at a competency server.
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