An Internet (web based) system is adapted for enriching a user's college experience by helping the user discover and keep informed of events, activities, organizations (e.g., clubs), lectures, local businesses (i.e., merchant advertisements) and other matters that may be of particular interest to the user based on a "user interests profile" generated from personal data collected from the user. The system provides a searchable and current directory of events, activities, organizations and other matters of interest to students at a particular university. A notification feature provides updates and reminders to each individual student member (user) through a medium(s) that the user chooses (e.g., email, text messaging, RSS, calendar) to keep informed of events and to suggest other events that might be of interest to the user. The system further supports an advertising mechanism for delivering targeted advertisements of local businesses to particular users based on their specific user interests profiles.
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