SYSTEMS METHODS AND COMPUTER PROGRAM PRODUCTS FOR OPTING INTO MERCHANT ADVERTISING USING MOBILE COMMUNICATION DEVICE

摘要

Requesting and distributing electronic advertisements including electronic coupons and sales advertisements. A user of a mobile communication device such as a Smartphone views a current electronic advertisement of a merchant on a screen of the mobile communication device. After viewing the current electronic advertisement, the user wants to opt in to receive more electronic advertisements from the merchant and launches an application on the mobile communication device or accesses a software program. The application or program generates a request to receive additional electronic advertisements from that particular merchant. In response, additional electronic advertisements are provided to the user, e.g., through an intermediate computer and interfaces with a merchant computer or other source of electronic advertisements of the merchant. In this manner, merchant advertisements receive interested and targeted consumers who are able to receive electronic advertisements from a selected merchant without registering or providing personal information to the selected merchant.