SYSTEMS, METHODS, AND MEDIA FOR EXECUTING AND OPTIMIZING ONLINE MARKETING INITIATIVES

摘要

Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving (605) input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating (610) one or more online marketing initiatives from the received input, providing (615) the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving (620) tracking data for at least one of the one or more marketing initiatives, comparing (625) the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing (630) at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.