Disclosed is a method for researching viewership, including: receiving an instruction to record a television program being played; recording the television program; sending the audio stream of the recorded television program to a server, so that the server makes statistics of the viewership of the television program according to the audio stream of the recorded television program. According to the method for researching viewership provided in the embodiments of the present invention, the user terminal actively uploads the audio stream of the recorded television program, the server makes statistics of the viewership of the television program corresponding to the audio stream after analysing the recorded audio stream, which can improve the accuracy of the rating.
展开▼
