The computerized system disclosed herein implements an improved online marketplace for facilitating sales of insurance products from a plurality of insurance providers to customers of insurance. The system enables the customers to apply for insurance products from each of the carriers in a single step using a single, common application. Thereafter, the system performs an immediate, preliminary underwriting, and if appropriate offers the individual the option for immediate short-term coverage. The system then performs more comprehensive underwriting on behalf of a plurality of carriers, and if the underwriting is successful, provides the customer with an offer for long-term coverage to replace the short-term coverage. The customer can accept any provided offer to receive coverage. The system also enables carriers to define filters so that if customers enter the system with an affiliation with a particular character, they remain affiliated with the carrier until the filter is no longer satisfied.
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