SERVICE DATABASE-BASED MARKETING ANALYSIS METHOD AND SYSTEM DATABASE

摘要

The present invention relates to a service database-based marketing analysis method and system; the method comprises: accessing periodically a service database, and synchronizing incremental data and logs to a designated local directory; importing the data and logs in the designated directory into a local database; and analyzing and consolidating the data and logs in the database according to user-customized analytic tasks to obtain and store the customized data. The system comprises a synchronization module, an importation module, a database module, a task customization module and an analysis and consolidation module. The present invention satisfies marketing analysis demands without adding to the service system load.