ADVERTISEMENT SYSTEM CAPABLE OF ENABLING AN ADVERTISER TO SECURE AN EXPOSURE OPPORTUNITY WITH REASONABLE EXPENSES AND AN ADVERTISEMENT METHOD THEREOF

摘要

PURPOSE: An advertisement system and an advertisement method thereof are provided to select a recommendation search word based on location information of a user terminal and verify validity of the corresponding recommendation search word, thereby increasing use convenience of a searching service.;CONSTITUTION: An advertisement selecting unit(110) receives an advertisement bid request including a preliminary bid and desired ranking from a plurality of advertiser terminals. The advertisement selecting unit selects an exposure candidate advertisement among received bid request advertisements. A ranking determining unit(120) selects an exposure target advertisement except an advertisement of the lowest ranking. The ranking determining unit determines exposure ranking of the exposure target advertisement.;COPYRIGHT KIPO 2013;[Reference numerals] (110) Advertisement selecting unit; (120) Ranking determining unit; (121) Preliminary ranking determining unit; (123) Bid cost determining unit; (125) Final ranking determining unit; (130) Wining bid determining unit; (140) Advertising exposure unit; (150) Charging unit