P To judge a taste of a consumer more correctly than heretofore. PSOLUTION: An estimation presentation server 1 includes: an estimation condition reception processing part 101 for receiving selection of product characteristics to be a condition for estimation; an estimation generation processing part 102 for generating estimation of a product having characteristics related to the received selection for a consumer who has made the selection; a point calculation part 105 when estimating and the like for giving a larger number of points that show the degree of emphasis the more frequent the selection has been made by the same consumer every characteristic related to any estimation; and an estimation data storage part 124 for storing the number of points given to each characteristic. PCOPYRIGHT: (C)2009 and JPO& INPIT
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