Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for measuring resource geotopicality. In one aspect, a method includes receiving geotokens for a resource, where each geotoken references a geographic location. An initial geotopicality score for a geographic location is computed using token attribute values of geotokens in the resource. A set of geotopical locations are selected for the resource based on the initial geotopicality score for the geographic location. Each geotopical location can be a geographic location for which the initial geotopicality score exceeds a geotopicality threshold. A final geotopicality score representing a measure of relevance for the resource relative to the geotopical location is computed for the geotopical location. Data specifying geotopical locations for the resource and geotopicality scores for the geotopical locations are provided.
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