SYSTEMS AND METHODS FOR NEXT GENERATION ENHANCED ATTRACTION ACCESS

摘要

The present invention is directed towards systems and methods for providing ticketing and access to attractions, and enhanced analysis and reporting of customer actions. In one aspect, the present application is directed toward systems and methods for providing enhanced location-based customer tracking, pathing, and reporting for targeted advertising and upselling opportunities, and improved marketing. In another aspect, the present application is directed towards systems and methods for providing a rewards-based attraction access purchase model. In still another aspect, the present application is directed towards a "virtual" ticket purchase and access system that utilizes customers' and attraction operators' own computing devices, reducing the need for system infrastructure.