Disclosed are a system, an apparatus and a method, capable of providing a multimedia animation message having a character combined with a template in various receipt formats by adding a modularized character of a user to a sampled multimedia animation message template. A portable terminal receives the template consisting of metadata from an item server by requesting the template to the item server, combines the template with the character, and transmits the template combined with the character and information about receipt formats of a receiver to a media server. The media server creates the multimedia animation message based on the character by using the template combined with the character, and stores the created multimedia animation message by converting a format of the multimedia animation message into one of a multimedia message, an E-mail, a web page, and a specific format of an Internet service. The media server transmits the multimedia animation message to a receiver device.
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