The present invention relates to a social network service system using a collective intelligence and a method of providing the same, and more specifically, a virtual peer group corresponding to each subject user by extracting users having a similar tendency to each subject user. Create individual reference groups for each subject user by extracting users who have a predetermined characteristic criterion from among characteristic information for each subject user, and generate information based on them. The present invention relates to a social network service system using collective intelligence and a method of providing the same, which enable statistical processing of contents to provide substantially relevant and beneficial information contents to a subject user.
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