PROBLEM TO BE SOLVED: To provide a fashion coordination generating device and the like, capable of generating an appropriate coordination with an easy operation.;SOLUTION: A fashion coordination generating device 1 stores, in a storage part 12, item data 21 indicative of characteristics of an item 20, such as a color 222, a category 225, a size 226, a taste 232, and a silhouette 234; combination rule data 25 defining a combination rule indicative of suitable combination of characteristics; and the like. The fashion coordination generating device 1 extracts, by using the combination rule data 25, an item 20 having a characteristic suitable for a characteristic of an item 20 as a coordination target as an item 20 to be combined with the item 20 as the coordination target, and generates a coordination indicative of a combination of the item 20 as coordination data 41.;COPYRIGHT: (C)2014,JPO&INPIT
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