PROBLEM TO BE SOLVED: To provide a detour route guidance system wherein a system of information provision and guidance of a detour route by a car navigation system, and a scheme of an enterprise point are combined.;SOLUTION: This detour route guidance system includes an enterprize point management server 100 including: a navigation server 200; a management part 110 managing information related to stores 30 and the enterprise points, information related to a commodity and an impartment number of the enterprise point, and information related to the enterprise points of consumers 20; a point utilization processing part 120 moving the enterprise point to the consumer 20 when purchasing the commodity, and moving the enterprise point to the store 30 when using the enterprise point; a point market management part 130 receiving a trading order of the enterprise point; and a navigation cooperation part 150 obtaining the information related to the store 30 on a route and the information related to the commodity and the enterprise point, outputting them to the navigation server 200, and performing a change such that a premium point imparted in the store 30 present on a congested route is imparted in the store 30 on the detour route.;COPYRIGHT: (C)2012,JPO&INPIT
展开▼