Utilizing eye tracking to collect naturally expressed affective responses for training an emotional response predictor, comprising: receiving a vote of a user on a segment of content consumed by the user; receiving eye tracking data of the user taken while the user consumed the segment of content; determining, based on the eye tracking data, that a gaze-based attention level to the segment reaches a predetermined threshold; utilizing the vote to generate a label related to an emotional response to the segment; receiving an affective response measurement of the user taken substantially while the user consumed the segment of content; and training a measurement emotional response predictor with the label and the affective response measurement.
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