Systems and methods are disclosed that allow an insurance company to provide awards to its agents in a manner that encourages the agents to purchase goods and services that will assist the agents in growing, branding, and/or managing his or her business. Computer systems are programmed with computer-executable instructions to determine an allocation of funds to be granted to an agent and to limit the use of the funds to goods and services identified as assisting the agent in the growth, branding, or management of his or her business.
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