首页>
外国专利>
Consumer experience portrayal effectiveness assessment system
Consumer experience portrayal effectiveness assessment system
展开▼
机译:消费者体验刻画效果评估系统
展开▼
页面导航
摘要
著录项
相似文献
摘要
A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus through observation of another. Neuro-response measurements are collected using multiple modalities to evaluate personal and observed experiences of products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. In many instances, neuro-response data is combined with other data and analyzed to assess total consumer experience portrayal effectiveness.
展开▼