SMART TV-BASED EMOTIONAL ADVERTISEMENT METHOD USING OBJECT RECOGNITION

摘要

The present invention relates to a smart TV-based emotional advertisement method using an object recognition. The present invention includes: a first step in which a smart TV receives packetized broadcast content and advertisement tag content from a broadcast content server through a broadcast communication network and separates the advertisement tag content from the broadcast content in order to display the broadcast content in the streaming way of a broadcast transmission frame unit; a second step in which the smart TV prepares the streaming way display of the frame unit about the broadcast content of at least one recognition object through an object recognition of each object which is not read as tag data for each advertisement object which forms the advertisement tag content; and a third step in which the smart TV makes a user recognize an advertisement conversion indicator for an explicit advertisement conversion about all advertisement objects and all recognition objects and an implicit indicator for each advertisement object and each recognition object while displaying the broadcast content on an output unit in the streaming way of a frame unit.;COPYRIGHT KIPO 2014