Competitive experience attribute display apparatus and method and program .

摘要

PROBLEM TO BE SOLVED: To enable a user carrying out a marketing analysis to efficiently understand a competing subject by indicating features of a competing brand and competitive elements in terms of factors representing events having positively influenced the decision by a person to do what he or she experienced and factor attributes.;SOLUTION: In order to appropriately identify "various viewpoints classified by a system of classification structured on the basis of the framework of marketing analysis with an appropriate number of viewpoints without overlapping" in classifying factor words by viewpoint in advance to analyze competing subjects according to different viewpoints in a form readily understandable by a user, factor attributes based on a definition of classification of consumer situations by Belk et al. are identified as a core of viewpoints, factor words are classified for the respective viewpoints, and competition analysis is performed for each viewpoint.;COPYRIGHT: (C)2013,JPO&INPIT