METHODS, SYSTEMS AND COMPUTER READABLE MEDIA FOR DETERMINING A RELATIONAL STRENGTH INDEX ASSOCIATED WITH A PLURALITY OF MERCHANT ENTITIES

摘要

Methods, systems, and computer readable media for determining a relational strength index between merchant entities are disclosed. In one example, the method includes applying at least one data filter to stored customer transaction data to produce relevant customer transaction data associated with a first merchant entity. The method also includes processing the relevant customer transaction data to determine a set of customers that conducted purchase transactions at both the first merchant entity and a second merchant entity and utilizing the set of customers to determine a relational strength index that represents a strength of a transactional affinity between the first merchant entity and the second merchant entity.