首页> 外国专利> SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF LYRICAL INFORMATION

SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF LYRICAL INFORMATION

机译:用音乐风格的广告传递媒体内容的系统和方法,包括使用歌词信息

摘要

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.
机译:本文描述了用于流传输数字媒体内容(例如音乐,视频或电视内容)的技术。根据一个实施例,该系统包括用于提供音乐风格的广告或其他赞助商指导的内容的支持。元数据描述了可以流传输或以其他方式提供给用户媒体设备的媒体内容。媒体流逻辑和定向服务分析正在播放的媒体内容,并选择广告与该内容一起投放。例如,系统可以确定会话期间正在流式传输的音乐的流派,节奏或心情,并选择针对音乐风格的广告。与用户相关联的信息,例如他们的位置,可以用于预测他们的心情,并选择适当的广告。也可以基于对例如播放列表描述或歌曲歌词的分析来选择广告。

著录项

  • 公开/公告号US2015317690A1

    专利类型

  • 公开/公告日2015-11-05

    原文格式PDF

  • 申请/专利权人 SPOTIFY AB;

    申请/专利号US201414586739

  • 发明设计人 KINSHUK MISHRA;ALEX SARKESIAN;

    申请日2014-12-30

  • 分类号G06Q30/02;H04L29/06;

  • 国家 US

  • 入库时间 2022-08-21 15:24:48

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