MANAGEMENT OF PARTICIPATION OF MARKET PARTICIPANTS IN A FINANCIAL EXCHANGE

摘要

Techniques for managing participation of market participants in a credit exchange and providing automated real-time approved financial offers to communication devices associated with users are presented. An open credit exchange platform (OCEP) includes a credit management component (CMC) that facilitates standardizing financial products to facilitate comparing financial offers from different market participants and identifying a preferred financial offer. CMC also notifies a market participant when its offer is selected by the CMC and/or consumer. CMC tracks performance of financial offers made to consumers by market participants via the OCEP relative to offers by other market participants, analyzes information relating to the tracked performance, and generates analytics feedback information based on the analyzed information. CMC communicates analytics feedback information to a market participant to enable the market participant to evaluate the performance of its financial products and modify its financial products to facilitate improving performance of its financial products.