首页>
外国专利>
Database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of airings
Database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of airings
展开▼
机译:数据库驱动的计算机系统提供实时可更新的图形用户界面,以跟踪播出的实时值
展开▼
页面导航
摘要
著录项
相似文献
摘要
In some embodiments, the present invention is directed to database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of airings, including: a specifically programmed server; a database accessible by the server, where the server includes a plurality of modules configured to perform: electronically and periodically obtaining media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; associating, in real time, media data records of airings of creatives to fulfillment transaction records by matching records among database tables having media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; continuously calculating, in real-time, a current value of a particular airing of a particular creative; and displaying a graphical user interface, including real-time updated look-up items, outputting one or more real-time report based at least on the continuously calculating the current value of the particular airing.
展开▼