Apparatuses, systems, media and/or methods may involve creating content. A property component may be added to a media object to impart one or more of a perceptual property or a contextual property to the media object. The property component may be added responsive to an operation by a user that is independent of a direct access by the user to computer source code. An event corresponding to the property component may be mapped with an action for the media object. The event may be mapped with the action responsive to an operation by a user that is independent of a direct access by the user to computer source code. A graphical user interface may be rendered to create the content. In addition, the media object may be modified based on the action in response to the event when content created including the media object is utilized.
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