METHOD AND A SYSTEM FOR CONDUCTING AN INTERACTIVE SURVEY IN A CABLE TELEVISION NETWORK

摘要

A computer-implemented method for conducting an interactive survey in a cable network comprising a head-end infrastructure (110) configured to deliver television programming and applications data via the cable network to a plurality of terminals (120), characterized by: storing, in a users database (131) at a survey manager module (130), profiles of network users; providing at the survey manager module (130) a questions database (133) comprising a plurality of questions, answers and user profile characteristics for which the questions are directed; detecting (201) in the terminal (120) that a new user has been assigned to a terminal; requesting (203) by the terminal (120) a question from the survey manager module (130) via the cable network; presenting (205) the question to the user at the terminal (120) and collecting the answer via the terminal (120); and sending (206) the answer from the terminal (120) to the answers database (134) at the survey manager module (130) via the cable network.