Systems and methods are described for training a predictive model using social media data for artists from a period of time prior to the immediate past year and for using the trained model on social media metrics collected in the immediate prior year for the same set of artists to predict probability of success in a future period of time. The “training set” of artists includes both artists that have experienced success in the past year and artists that have yet to experience any success according to selected criteria. The predictive model predicts the next big musical success in the entertainment marketplace.
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