Tools for appraising a domain name using keyword monetary value data

摘要

Systems and methods of the present invention provide for storing one or more data records, comprising a text string and a monetary value associated with the text string, in a database. One or more server computers may receive an appraisal request for a domain name and identify one or more keywords in the domain name. The server(s) may then determine an existence of one or more matching data records wherein the text string in the record(s) match the identified keyword. If the matching data records exist, the server(s) may identify a keyword frequency count and a keyword monetary value for that keyword. A keyword appraisal value may be generated by dividing the keyword monetary value by the keyword frequency count. The appraisal value for all identified keywords may be added to the domain name appraisal and the domain name appraisal may be transmitted to a client computer.