METHOD AND APPARATUS FOR PROVIDING ONLINE CONTENT MANAGEMENT AND E-COMMERCE SOLUTION

摘要

An approach is provided for providing an online product catalog framework that enables a business to manage and deploy up-to-date and personalized products and/or services to customers using cross-channel commerce without dependency on IT specialists or IT releases, including providing an online product catalog framework, wherein the online product catalog framework includes a catalog management module, a pricing engine, a content management module, and a profile management module; managing the catalog and content modules and pricing engine separately; and generating a personalized product catalog by using rules-based targeters and/or rules-based templates along with the modules and/or pricing engine. The approach also including determining pricing data based on customer sales zones and determining one or more data feeds based on a product catalog system, wherein the pricing engine causes a generation of the personalized product catalog based on the pricing data, the one or more data feeds, or a combination thereof.