A capability for prominence-based feature generation and rendering for digital maps is provided. More specifically, embodiments relate to rendering map features such as buildings or landmarks in different rendering styles based on signals for how important a particular feature is to a search context. A search context may be, for example and without limitation, a general view of the map or a user-initiated search request for a particular point of interest or driving directions between different points of interest on the map. For example, the different rendering styles may include, but are not limited to, two-dimensional (2D) footprints, two-and-a-half-dimensional (2.5D) extruded polygons, as will be described further below, and full three-dimensional (3D) models. Furthermore, the style could include color and/or visual texture.
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