IIMPROVED PROVISION OF CONTEXTUAL DATA TO A COMPUTING DEVICE USING EYE TRACKING TECHNOLOGY

摘要

A method, device, system, or article of manufacture is provided for improved delivery of contextual data to a computing device using eye tracking technology. In one embodiment, receiving, by a computing device, first content and second content; outputting, by the computing device, for display, the first content to a first region of a graphical user interface and the second content to a second region of the graphical user interface; accumulating a first gaze duration associated with a user viewing the first region of the graphical user interface; accumulating a second gaze duration associated with a user viewing the second region of the graphical user interface; determining a first metric associated with the first content and a second metric associated with the second content using the first gaze duration and the second gaze duration; and sending, from the computing device, the first metric and the second metric.