ADVERTISEMENT EXTRACTION DEVICE, ADVERTISEMENT EXTRACTION METHOD, AND ADVERTISEMENT EXTRACTION PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide an advertisement extraction device, advertisement extraction method, and advertisement extraction program, for preferentially delivering advertisement content with high advertisement effect.;SOLUTION: An advertisement extraction device 100 as an advertisement extraction device includes an advertisement content storage section 120, a calculation section 134, and an extraction section 135. The advertisement content storage section 120 stores a size and an evaluation value of advertisement content for each advertisement content. The calculation section 134 calculates a unit evaluation value as an evaluation value per prescribed size for each advertisement content stored in the advertisement content storage section 120. When receiving an acquisition request of the advertisement content to be displayed on an advertisement frame in which a plurality of advertisement contents can be displayed, the extraction section 135 extracts the advertisement content of delivery candidates from the storage section in descending order according to the unit evaluation value calculated by the calculation section 134.;SELECTED DRAWING: Figure 3;COPYRIGHT: (C)2016,JPO&INPIT