Based on the exposure of the user to a non-interactive advertising, apparatus and method, to trigger the delivery of interactive advertising to the device, such as a wireless mobile device. Non-interactive advertisements may include advertisements and billboards that are displayed to the public, and video advertisements embedded in the broadcast programming. There device user may be exposed to the advertisement, the number of cases and in many places, the user can not hold the information associated with the advertisements often. Rather than simply using context information is limited to the user profile information or user location, the apparatus and method, and suitability for receiving the user's interest in non-interactive advertising, interactive advertising thus corresponding To understand and correlated with exposure, including exposure duration, and behavioral context parameter (s).
展开▼
