COMBINE LOCAL OFFERS, SOCIAL NETWORK, AND CALENDAR TO PROVIDE PERSONALIZED EXPERIENCE FOR CONSUMERS

摘要

Method and apparatus and for combining local offers, social network and calendar to provide a user with personalized content items, such as advertisements (ads). In accordance with some embodiments, a computer implemented method generally includes a preference for an event type is determined for each of a plurality of social network users. A personalized ad associated with the preference is generated. The personalized ad includes a local offer from a business. A suggestion calendar is populated with the personalized ad. The suggestion calendar is accessible to each of the plurality of social network users.