SYSTEMS AND METHODS FOR POPULATION TESTS OF INDIVIDUALIZED TREATMENTS

摘要

There is provided a method of testing, involving a model that is custom-fit to hypotheses in fields of knowledge where treatments are different for different people. In medicine, this would allow the testing of customized medicine approaches as a whole over single medicine trials, and open the gateway to the testing of complementary medicine systems that tend to have a heavy focus on customized medicine. In conventional medicine, this would be the equivalent of bringing in structured systems thinking when designing trials. In advertising, this would allow the testing of a customized theory of change around market behavior.