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DEVICE, SYSTEM, AND METHOD OF PROTECTING BRAND NAMES AND DOMAIN NAMES
DEVICE, SYSTEM, AND METHOD OF PROTECTING BRAND NAMES AND DOMAIN NAMES
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机译:保护品牌名称和域名的设备,系统和方法
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摘要
A computerized method of protecting a brand name of a brand owner, includes: (a) crawling a global communication network to identify and collect data about web-sites that possibly abuse the brand name; (b) for each web-site that possibly abuses the brand name, analyzing whether or not the web-site abuses the brand name by analyzing at least one of: (i) content of the web-site; and (ii) data about an owner of the web-site. The method further includes: for each web-site that possibly abuses the brand name, (A) generating an investment score indicating an estimated level of investment that was invested in development of the web-site; and (B) generating a damage score indicating a level of damage that the web-site is estimated to produce to the brand name.
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