SYSTEM AND METHOD FOR CREATING AND MANAGING INDIVIDUAL USERS FOR PERSONALIZED TELEVISION ON BEHALF OF PRE-EXISTING VIDEO DELIVERY PLATFORMS

摘要

A system and method are provided for enabling members of a television viewing location to generate user profiles on behalf of a video middleware system. The method comprises intercepting data exchanged between an end user apparatus and the video middleware system; processing the data to generate either first processed data in a first format familiar to a user lifecycle management system, or second processed data in a second format familiar to the video middleware system; and providing either the first processed data to the user lifecycle management system, or the second processed data to the video middleware system.