A method and survey server for performing a web surveybased on behavioral data specific to a web page. Behavioral data related to aspecific web page of a website are collected from a plurality of user devices.The behavioral data are representative of a series of actions performed by auser of each of the plurality of user devices while visiting the specific webpage. A processing unit of the survey server compares the behavioral datacollected from the plurality of user devices with reference behavioral data.Theprocessing unit further determines whether to invite or not the user of aparticular user device among the plurality of user devices to participate to aweb survey related to the specific web page, based on a result of thecomparison.
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