SYSTEM AND METHOD FOR PRODUCING PROPOSED ONLINE ADVERTISEMENT FROM PRE-EXISTING ADVERTISING CREATIVES

摘要

PROBLEM TO BE SOLVED: To provide a system and a method for producing proposed online advertisement from pre-existing advertising creatives.SOLUTION: A system and a method automatically transforms pre-existing advertising creatives adapted for first content service environment into advertising creatives for second content service environment. The transformed advertising creative are suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisement and display advertisement into creatives for a stream advertising campaign. Stream advertisement is then placed into a stream of content displayed on a user device. The transformed advertising creatives are included in a proposal to a prospective advertiser. The advertiser then chooses to accept the proposal.SELECTED DRAWING: Figure 1