A global market model models aspects of the global marketplace and provides models of market segments, value chains of those market segments, organizations, products, and other aspects of the global marketplace. Requests for market intelligence of a global market model are received and can include, in some instances, market intelligence relating to competitors, suppliers, channel partners, market size, market share, market share drivers, and demand changes within the global marketplace. Parameters of the requests are identified and used to identify business logic responsive to the request. One or more model instances of the global market model are identified from the parameters. The identified business logic is applied to the identified model instances to generate a response to the request. In some instances, business logic can be embodied in a plurality of query modules and identifying responsive business logic can include invoking a corresponding one of the plurality of query modules.
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