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MOBILE DEVICE PUSH NOTIFICATION USING MOBILE APPLICATION USAGE HISTORY
MOBILE DEVICE PUSH NOTIFICATION USING MOBILE APPLICATION USAGE HISTORY
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机译:使用移动应用程序使用历史记录的移动设备推送通知
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摘要
Mobile device application usage history is collected across a plurality of mobile device applications. A mobile device application usage trigger event is received. For each of a plurality of candidate push notifications, a quality score adjustment is determined as a function of the collected mobile device application usage history and the trigger event. An opportunity to push a notification to the first mobile device is auctioned based on the adjusted quality scores. The notification of the auction winner is pushed to the first mobile device.
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