首页> 外国专利> SYSTEM AND METHOD FOR GATHERING AND ANALYZING BIOMETRIC USER FEEDBACK FOR USE IN SOCIAL MEDIA AND ADVERTISING APPLICATIONS

SYSTEM AND METHOD FOR GATHERING AND ANALYZING BIOMETRIC USER FEEDBACK FOR USE IN SOCIAL MEDIA AND ADVERTISING APPLICATIONS

机译:用于社交媒体和广告应用的生物计量用户反馈的汇总和分析系统和方法

摘要

Systems and methods for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto are disclosed. An example system includes a first sensor to determine an emotional response of a user exposed to a social media application, a second sensor to determine a current activity of the user, and a third sensor to determine an environment of the user. The example system also establishes a priority schedule based on the emotional response, the current activity, and the environment. The system also correlates, based on the priority schedule, an advertisement with at least one of the emotional response, activity, or the environment. In addition, the example system presents the advertisement based on the priority schedule and the correlation of the advertisement with the at least one of the activity, the environment, or the emotional response.
机译:公开了用于测量对社交媒体,位置或经历的基于生物学和行为的响应并响应于此而提供即时和连续反馈的系统和方法。示例系统包括:第一传感器,用于确定暴露于社交媒体应用程序的用户的情绪响应;第二传感器,用于确定用户的当前活动;以及第三传感器,用于确定用户的环境。示例系统还基于情绪反应,当前活动和环境建立优先级计划。该系统还基于优先级时间表,将广告与情绪反应,活动或环境中的至少一个相关联。另外,示例系统基于优先级时间表以及广告与活动,环境或情绪反应中的至少一项的相关性来呈现广告。

著录项

  • 公开/公告号US2017112431A1

    专利类型

  • 公开/公告日2017-04-27

    原文格式PDF

  • 申请/专利权人 THE NIELSEN COMPANY (US) LLC;

    申请/专利号US201715400287

  • 申请日2017-01-06

  • 分类号A61B5;A61B3/11;A61B3/113;G06Q50;A61B5/0476;A61B5/0488;A61B5/16;G06N99;G09B19;A61B5/0205;

  • 国家 US

  • 入库时间 2022-08-21 13:50:41

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