SYSTEM, SERVER AND METHOD OF ENABLING AT LEAST ONE VIEWER OF PRIMARY DIGITAL CONTENT BEING BROADCAST ACROSS A COMMUNICATIONS NETWORK TO INTERACT WITH A PROVIDER OF SAID PRIMARY DIGITAL CONTENT IN REAL TIME

摘要

A method of enabling a viewer of primary digital content being broadcast across a communications network to interact with a provider of said primary digital content in real time. The method comprises (a) receiving a request, via the communications network, to establish a communications link between a user device of the viewer and the provider of the primary digital content; and (b) establishing the communications link between the user device of the viewer and the provider according to the request. As a result, this method allows (i) secondary digital content to be pushed by the provider to the user device of the viewer via the communications link in real time for displaying thereon, and (ii) the viewer to interact directly with the provider of the secondary digital content via the communications link in real time in response to the secondary digital content received.