DATA ENHANCEMENT ANALYSIS WITH RESPECT TO MERCHANTS' CUSTOMER LOYALTY ACCOUNTS

摘要

A first set of transaction data is received from a merchant. The first set of transaction data represents a plurality of customer profiles. Each of the customer profiles corresponds to a respective account in a customer loyalty program administered by the merchant. A second set of transaction data is received from the merchant. The second set of transaction data represents unattached transactions involving the merchant but not associated by the merchant with any of the customer loyalty program accounts. Payment account numbers associated with the unattached transactions are used to link ones of the unattached transactions to respective ones of the customer loyalty program accounts.