A system, a machine-readable storage medium storing instructions, and a computer-implemented method are described herein are directed to a Course Ingestion Engine (hereinafter “C.I. Engine”) that extracts a least a portion of a word present in a course description of an online course. The C.I. Engine determines, based on the at least one extracted portion of the word, at least one skill defined in a social networking service that can be acquired from content of the online course. The C.I. Engine recommends the online course to a target member account of the social networking service.
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