A system and method for automatically targeting content to recruiting candidates are provided. A set of users that satisfy one or more search criteria is identified as candidates. A recruiting system assigns each candidate to a nurture flow that comprises multiple segments, each segment associated with one or more actions to perform relative to the candidate, such as sending certain content to the candidate through one or more delivery channels. In one approach, each candidate's progress is tracked to determine which candidate characteristics are determinative of successful recruitment.
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