RECOMMENDATION APPARATUS, RECOMMENDATION METHOD, AND RECOMMENDATION MEDIUM PRODUCING METHOD

摘要

In order to solve a problem that conventional recommendation apparatuses cannot effectively recommend products, a recommendation apparatus includes: a receiving unit that receives a purchase instruction having a user identifier and a product identifier that is to be purchased; a purchase information generating unit that generates purchase information, which is information related to a purchase of a product; a recommendation information acquiring unit that acquires one or more pieces of recommendation information, which is information related to a product that is to be recommended to the user; and an output unit that outputs the purchase information and the one or more pieces of recommendation information in association with each other, wherein the output unit outputs the one or more pieces of recommendation information to a medium that is different from a medium to which the purchase instruction was input. Accordingly, it is possible to effectively recommend products.