LOCALE-AWARE CUSTOMIZATION OF PUBLIC CONTENT

摘要

For customizing content according to a dynamically changing audience, a mobile device associated with a member of the audience is detected to be present within a defined area. A locale preference corresponding to the member is collected from the mobile device. The locale preference is analyzed to determine whether the locale preference is also a locale preference of a threshold number of members of the audience. When the locale preference is also the locale preference of the threshold number of members of the audience, the locale preference is weighted according to a weighting rule to form a weighted common locale preference. When a weight of the weighted common locale preference exceeds a threshold weight, the weighted common locale preference is selected and used to configure the content, forming customized content. The customized content is delivered to a public presentation device present in the defined area.