Model for the allocation of resources allocation of crossmedia marketing

摘要

Cross media attribution model for allocation of marketing resources Abstract of the disclosure software facility that analyzes consumer interactions with one or more marketing campaigns and the results of those interactions to generate the cross media or cross channel attribution model representing The true impact of marketing resource allocation decisions is provided.The facility collects, from a plurality of sources, information representing consumer interactions with marketing campaigns and any results of those interactions. The facility aggregates the information to assess or determine the behavior of consumers with respect to different marketing campaigns and marketing channels.The facility analyzes the information according to varying depths or levels of channel granularity to generate models representative of the true impact of resources allocated to each channel or sub channel on the performance or effectiveness of the marketing campaign. The facility or other processes may use the generated models to inform future marketing resource allocation decisions.Translation of the summary summary invention patent: "model of allocation of crossmedia for allocation of resources marketing".The installation of software that analyzes the consumers' interactions with one or more marketing campaigns and the results of these interactions to generate a model of the allocation of cross media and various channels which represents the true impact on the decisions of the allocation of resources Marketing is provided.The plant collection, of the plurality of sources, information representing the interactions of consumer marketing campaigns and any results of the interactions. The installation adds the information to assess or determine the behavior of consumers from different campaigns and marketing channels.The system analyzes the information according to the different depths or levels of granularity of the channel to generate representative models of the real impact of resources allocated to each channel or sub channel on the performance or effectiveness of the marketing campaign.The installation or other processes can use the models generated to inform future decisions of resources allocation of marketing. Attorney docket No. 54384.8012.wo00 4384-8012.us00 / legal24343977.1 - 1 - 20430374v1